[Lekooks] Snarky comments on social media

[Michael McNett]

Hi, Everyone,
As you may know, LCUUC has significantly increased our presence on social media, and we've begun "boosting" our posts.  This means that for a small amount of money, we can increase the number of people who see our post to around 10 times the number of viewers we'd reach if we didn't boost.
While it's great for LCUUC that a lot more people are becoming aware of us, boosting our social media presence has also created an unpleasant side effect - it's drawn out the Christian snark spewers to pepper us with nasty comments on our posts.
I've noticed that there have been several responses to these from our people, which I would suggest is a very bad idea, for the following reasons:   
   - For one thing, nothing we say will change their minds.  They have no interest in understanding our point of view.
   - Also, our responding will only make them more hostile.  Taken to an extreme, it could cause them to take action against us in the real world.
   - Finally, what they're really looking for with their comments is to "get" us - a similar concept to "owning the libs."  By responding, we show that they have.
As a result, I beg each of you to turn a deaf ear (eye?) to their hostile responses to our social media posts.  Let them stew in their own juices.  As is well known in psychology, the best way to stop a behavior is to not reward it.
With deep appreciation,Mike McNettPresident, LCUUC Board of Trustees

Nehru to Gandhi, on his deathbed: "Mahatma, in your lifetime, you have turned the world utterly upside down. How must that feel??" 

Gandhi: "Yes, I turned the world upside down. I stood on my head."

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